PR Summit

I've been attending a PR summit here in Washington, DC. The sessions are good, so far. The hotel ball room filled with Americans of Northern European decent...a surprisingly high number of young blond women...talking about targeting an increasingly diverse America. I am attending this conference to learn more about web 2.0 and how it can be used to reach out to target audiences. Now, I know to write a strategy statement and am anxious to get at it. But I need to find a company that can execute it for us.