Wednesday, November 14, 2007

Holiday Gift...Join Radio's Digital Future

The good news:


http://www.youtube.com/watch?v=d6b-B3Xq1KM


The Rant:
Ok, I have to rant. I represent a company that has an underground, blogging enemy, which is mainly made up of altacocker, ludite engineers, with too much time on their hands. They're driving me crazy because 1)my CEO sees their blogs every day thru his Google Alerts -- I hate them too. Google Alerts should be a PR trade secret. These Anit-digital nuts keep posting irrational, hate messages on their own and other blogs; even their user names are anti-names. These are people who have not smiled in years and never created anything successful. One (or more) of them keep messing around with the company's Wikepedia (sic) page. Now one of the reputable trade journals has written about an Anti-Digital Radio Alliance, which is made up of one guy who is the only person quoted for the story. He claims a membership of 90...none of whom could be named. And, he claims one of his members in an engineer who can't sleep because has he had to implement digital technology. I just see this 60-something guy crying into his oatmeal and black coffee.

I'm not saying the company or technology are perfect ... far from it. But the technology is fantastic and the people who comprise the company are very smart, nice and well-intentioned!!!! Our engineers figured out how to put digital broadcasts in the same frequencies as analog AM and FM. So no radios go out of date, like they are in England. Or like US TV. By Febrary 09, if you don't have a digital TV or a digital converter box, you won't be able to get TV over the air. My company's technology is a much more elegant approach to upgrading, and it is the only acceptable approach to the FCC.

I'm not writing the name of the company or technology because I don't want to be get picked up on the search engines...this is my site not my employer's!!! But here's a good news piece about the technology. And I did NOT place this story. The TV station evolved it on its own.

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